Technology

iQOO shocks buyers with another price hike: iQOO 15, iQOO 15R and iQOO Neo 10 now cost more

Just days after its last revision, iQOO has increased prices again—some models are now up to ₹9,000 costlier than their original launch price.

Published

3 months ago

June 23, 2026

Zaid Khan

iQOO Raises Prices Again: Check New Prices of iQOO 15, 15R and Neo 10

iQOO has once again increased the prices of its flagship and premium mid-range smartphones in India.

New Delhi: Smartphone buyers planning to purchase an iQOO device may need to rethink their budget. In a move that has surprised many, the brand has once again raised prices across multiple smartphones—less than two weeks after its previous revision.

This fresh price hike affects three major devices in iQOO’s lineup: the flagship iQOO 15, the premium mid-range iQOO 15R, and the performance-focused iQOO Neo 10.

The latest revision, first spotted by tipster Sanju Choudhary, is already live on leading e-commerce platforms and retail stores.

Among the biggest changes, the iQOO 15 has become noticeably more expensive. Its 12GB RAM + 256GB storage variant now costs ₹76,999, up from ₹74,999. Meanwhile, the top-end 16GB + 512GB model now carries a price tag of ₹83,999, which is ₹2,000 higher than before.

What makes this even more notable is that the flagship is now effectively ₹4,000 more expensive than its launch price.

The iQOO 15R has seen an even steeper jump.

The base 8GB + 256GB variant now sells for ₹49,999, while the 12GB + 256GB model has gone up to ₹54,999. The highest-end 12GB + 512GB variant now costs ₹61,999.

ALSO READ : 8200mAh + 90W Charging, vivo Y500 Set to Redefine Battery Power in Mid-Range Segment

Some of these variants are now selling for nearly ₹9,000 more than their initial launch pricing—a major increase in a short span.

Perhaps the most surprising jump comes from the iQOO Neo 10.

The 8GB + 256GB model is now priced at ₹41,999, while the 12GB + 256GB variant now costs ₹46,999.

To put that into perspective, these models originally launched at ₹33,999 and ₹35,999, making the current pricing one of the sharpest hikes seen in recent months.

Meanwhile, iQOO has quietly discontinued the 8GB + 128GB and 16GB + 512GB variants of the Neo 10.

The repeated price hikes are not happening in isolation.

Across the smartphone industry, rising component costs, memory pricing, and growing investments in AI-powered features and premium hardware are forcing brands to rethink pricing strategies. Even global giants like Apple have either increased prices or hinted at future adjustments.

For buyers, this means waiting may no longer guarantee a better deal.

If this trend continues, premium and upper mid-range smartphones could become even more expensive in the months ahead.