Tata Motors Unveils Onam 2026 Specials: Sierra Jubilee, Nexon CAMO and Punch HBX Pack Arrive With Festive Benefits

Tata Motors Passenger Vehicles has kicked off its Onam 2026 celebrations with a refreshed lineup of special editions and festive offers for customers in Kerala. Available throughout August 2026, the campaign introduces the Sierra Jubilee Edition, Nexon CAMO Edition, and the Punch HBX Pack, along with attractive purchase benefits aimed at making the festive season more rewarding.

In addition to the new products, Tata Motors is offering cash discounts, loyalty bonuses, free insurance on select models, and flexible financing options, including lower EMIs, attractive interest rates, extended loan tenures and customised repayment plans. The automaker will also set up temporary festive pop-up stores at selected locations across Kerala to enhance the customer experience.

Sierra Jubilee Edition celebrates the iconic SUV

One of the biggest highlights of the festive lineup is the Tata Sierra Jubilee Edition, introduced as a limited-period offering across the Smart+, Pure, and Adventure variants.

The special edition carries a bundled premium of ₹50,000 for the Smart+ variant and ₹40,000 for the Pure and Adventure trims.

Visually, the SUV receives several cosmetic enhancements, including roof rails, an updated front grille, and new body cladding. Buyers opting for the Adventure variant also get the exclusive Sierra ROQ Package, which adds skid plates, a hood scoop, additional body cladding and distinctive decals for a more rugged appearance.

Tata Motors has confirmed that the Jubilee Edition remains mechanically unchanged, with updates focused solely on styling.

Nexon CAMO Edition gets a bold new look

The company has also launched the Nexon CAMO Edition, priced from ₹9.99 lakh (ex-showroom).

Designed for buyers looking for a more distinctive appearance, the limited-edition SUV features CAMO-inspired exterior styling, exclusive badging, updated seat upholstery and two new colour options Munnar Mist and Coorg Cloud.

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Customers can choose from petrol, diesel, and turbocharged CNG powertrains.

The CAMO Edition also comes equipped with premium features such as the Ultra View Twin HD Digital Cockpit, Advanced Driver Assistance Systems (ADAS), a 360-degree Surround View Camera, and a JBL premium audio system.

Punch HBX Pack adds rugged styling

For existing and prospective Punch owners, Tata Motors has introduced the HBX Pack, priced at ₹29,999.

The accessory package includes front and rear skid plates, body cladding, roof rail inserts, a rear spoiler, and Trailmark tail-lamp cladding, giving the compact SUV a more adventurous design.

The HBX Pack will be available through authorised Tata Motors dealerships and comes with an accessory warranty of up to two years.

Festive strategy for Kerala buyers

With its latest Onam campaign, Tata Motors aims to strengthen its presence in Kerala during one of the state’s busiest automobile buying seasons. By combining limited-edition models, value-added accessory packs and festive financial benefits, the company is offering customers more choices while enhancing the appeal of its popular SUV lineup.

The festive offers will remain valid across Kerala throughout August 2026, subject to applicable terms and conditions.