Range Rover SV Prices Crash by ₹75 Lakh After India-UK FTA — And Luxury SUV Buyers Are Suddenly Taking Notice…

The luxury car market in India has received an unexpected boost from the India-UK Free Trade Agreement (FTA), and some of the biggest beneficiaries appear to be buyers looking at high-performance Range Rover models.

Following the revised pricing introduced by JLR India, interest in the Range Rover SV and Range Rover Sport SV has reportedly increased, with the price reduction reaching as much as ₹75 lakh on the flagship model.

The development has created fresh excitement among India’s ultra-luxury SUV buyers, particularly those looking for high-performance vehicles with extensive customisation options.

Range Rover SV gets a massive ₹75 lakh price cut

The biggest change has come for the flagship Range Rover SV. Its ex-showroom price has been reduced from ₹4.25 crore to ₹3.50 crore, representing a substantial price cut of up to ₹75 lakh.

The Range Rover Sport SV has also become more affordable. Its price has been revised from ₹2.75 crore to ₹2.35 crore, bringing down the cost by around ₹40 lakh.

For buyers in this segment, the price reduction is significant enough to potentially change purchase decisions, particularly as the SV range sits at the top end of the Range Rover family.

According to Rajan Amba, Managing Director of JLR India, the company is already witnessing stronger interest in SV models and bespoke offerings following the FTA.

“Demand continues to grow for Range Rover, Range Rover Sport and Defender, and we are seeing interest for SV and Bespoke increase following the India-UK FTA,” Amba said.

FTA gives India’s luxury SUV market a fresh push

The India-UK FTA has emerged as an important development for luxury automakers operating between the two countries. The revised pricing has allowed JLR to offer select products at significantly lower prices in India.

Read More- Audi Q9 Unveiled as the Brand’s Biggest SUV Ever: India Launch Confirmed, But Here’s What Makes It Stand Out…

The company believes the agreement could also open the door for more exclusive models and personalised vehicles to reach Indian customers.

“We welcome the FTA as a key moment for luxury automotive in India,” Amba said, highlighting the opportunity to bring more curated SV products, exclusive Range Rover special editions and bespoke creations to Indian consumers.

The growing demand for bespoke vehicles is particularly interesting. India’s luxury car market has increasingly moved beyond simply buying expensive cars, with affluent customers now seeking unique specifications, personalised interiors and limited-edition models.

Range Rover and Defender continue to dominate JLR India sales

The price cuts come at a strong time for JLR India. The company recorded its best-ever first-quarter retail performance, selling 1,665 vehicles in Q1 FY27, an increase of 11% year-on-year.

Wholesale numbers also rose, reaching 1,694 units, up 4% compared with the same period a year earlier.

The company’s core luxury SUV portfolio continues to drive this momentum. Range Rover, Range Rover Sport and Defender together accounted for more than 85% of JLR India’s total retail sales during the quarter.

Among these models, the Defender remained the company’s best-selling vehicle in India. Its combination of rugged design and premium positioning has helped it attract buyers looking for what JLR describes as a “tough luxury” proposition.

Could India’s luxury SUV boom accelerate further?

The latest price revisions could make the high-performance SV models more attractive to India’s growing pool of wealthy buyers.

The Range Rover SV is positioned as a performance-focused version of the luxury SUV, while the Range Rover Sport SV combines sporty driving characteristics with the premium experience associated with the Range Rover name.

With prices now significantly lower, buyers who previously considered these models out of reach may be taking a second look.

The change also comes at a time when India’s luxury automobile market is expanding, supported by rising disposable incomes and increasing demand for premium SUVs.

For JLR India, the strategy appears clear: use the FTA-driven pricing advantage to strengthen the Range Rover brand while offering customers greater choice in performance, exclusivity and personalisation.

A new chapter for luxury car buyers?

The India-UK FTA may have done more than simply reduce the price of a few premium SUVs. It could also reshape the luxury car landscape by making some of the world’s most desirable models more accessible to India’s affluent consumers.

With the Range Rover SV now priced at ₹3.50 crore instead of ₹4.25 crore, and the Range Rover Sport SV dropping to ₹2.35 crore, the savings are difficult to ignore.

And if the early surge in enquiries is any indication, India’s luxury SUV buyers are already paying attention.