Bhuvan Bam Enters Luxury Fragrance Market: ‘Sarkar’ Launch Marks His Boldest Business Move Yet

Mumbai: Actor, creator and YouTuber Bhuvan Bam has added another milestone to his growing career by launching Sarkar, a premium Indian fragrance brand that has been in development for almost three years. The move marks his entry into the lifestyle and luxury segment, expanding his presence beyond digital entertainment and acting.

The brand has been co-founded by Bhuvan Bam, Neel Gogia, Rohit Raj, and Jag Chima, with a vision to offer high-quality perfumes for customers looking for long-lasting, parfum-strength fragrances positioned between mass-market and luxury international labels.

According to the founders, Sarkar is designed as a long-term venture with a strong emphasis on craftsmanship, premium formulations, and product quality, rather than being a celebrity-led short-term brand.

The debut collection features four unisex fragrances Orion, Noble, Throne, and Regal. Each perfume has been created with a distinct fragrance profile to suit different personalities, occasions and preferences.

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Speaking about the launch, Bhuvan Bam said the brand represents years of careful planning and attention to detail.“Sarkar was never about creating a fragrance brand for a moment. It was about building a brand with a distinct identity and a long-term vision. Fragrance has always been a powerful form of expression, and we wanted to create something that people connect with because of what it represents,” he said.

He added that every aspect of the brand from its identity to the fragrance compositions was developed with patience, purpose and a commitment to quality.

The launch further strengthens Bhuvan Bam’s entrepreneurial journey, adding a lifestyle business to his already diverse portfolio that includes digital content creation, acting and production.

On the entertainment front, the creator continues to enjoy a successful transition from YouTube to mainstream streaming platforms. He is widely recognised for projects such as Dhindora, Taaza Khabar, and The Revolutionaries.

Fans also have another reason to celebrate. During the premiere episode of Samay Raina’s India’s Got Latent Season 2, Bhuvan confirmed that Dhindora Season 2 is currently in production. The much-awaited sequel is expected to stream on Netflix, marking a significant shift from its original YouTube release after the first season became a massive success.

With Sarkar, Bhuvan Bam has now ventured into an entirely new industry, reflecting his ambition to build businesses beyond entertainment while continuing to strengthen his personal brand.