iQOO raises prices again in India: Why are the iQOO 15, 15R and Neo 10 suddenly becoming more expensive?

Indian smartphone buyers are facing another round of price shocks as iQOO has increased the prices of several popular smartphones for the second time this month. The latest hike affects the iQOO 15, iQOO 15R, and iQOO Neo 10, adding further pressure on consumers already dealing with rising technology costs.

The move comes less than two weeks after the company implemented an earlier price revision, making June one of the most expensive months for prospective iQOO buyers in India.

Second Price Hike in June

According to market reports, the latest revision has increased prices by as much as ₹2,000 per model. While price adjustments are not uncommon in the smartphone industry, two consecutive hikes within a short period have drawn attention from consumers and industry observers alike.

The increase is particularly significant for customers who had been waiting for festive offers or discounts before making a purchase.

How Much Have Prices Increased Since Launch?

The cumulative impact of the recent revisions is substantial.

The iQOO 15R is now reportedly priced up to ₹9,000 higher than its launch price, while the iQOO Neo 10 has seen an increase of up to ₹11,000 compared to when it first entered the market.

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Such steep revisions have altered the value proposition that originally helped these devices attract buyers in the highly competitive Indian smartphone segment.

For many consumers, the new pricing places these devices in direct competition with premium offerings from brands such as Samsung, Xiaomi, OnePlus and Vivo.

What’s Driving the Price Increase?

Industry experts point to a combination of global and domestic factors behind the rising smartphone prices.

One of the major reasons is the increasing cost of memory chips and essential electronic components used in smartphone manufacturing. Over the past year, several suppliers have adjusted prices due to higher production costs and growing demand.

Another contributing factor is currency fluctuation. Since many smartphone components are sourced internationally, changes in exchange rates can directly affect manufacturing and import expenses.

In addition, the growing focus on Artificial Intelligence (AI) features in modern smartphones is pushing manufacturers to invest more heavily in advanced processors, memory solutions and hardware upgrades. These investments often translate into higher retail prices.

A Wider Trend Across the Smartphone Industry

iQOO is not the only brand facing pricing pressures. The broader smartphone industry has been grappling with rising component costs, supply-chain challenges and increasing research and development spending.

As manufacturers race to introduce AI-powered capabilities, better cameras and faster processors, production costs continue to climb. Several brands have already revised prices across different product categories in recent months.

The latest move by iQOO highlights how rapidly changing market conditions are reshaping smartphone pricing strategies in India.

What It Means for Buyers

For consumers planning to upgrade their smartphones, the recent hikes serve as a reminder that waiting for a purchase may not always lead to lower prices.

While festive sales and promotional offers could still provide discounts later in the year, the overall trend suggests that premium smartphone prices may continue to rise as brands absorb higher manufacturing and technology costs.

With the iQOO 15 series and Neo lineup becoming significantly more expensive than at launch, buyers may now need to reassess their budgets and compare alternative options before making a final decision.