From Maruti Suzuki’s Record Sales to Ferrari’s Packed Order Book: The Biggest Car Stories You Shouldn’t Miss

The past week has been packed with major developments across the automotive world. From Maruti Suzuki achieving record-breaking sales in India to Ferrari reporting a fully booked order pipeline until 2028, and Xiaomi unveiling cutting-edge electric vehicle technology in China, the industry continues to evolve at a rapid pace.

While each company is targeting a different customer base, their latest announcements highlight changing consumer preferences, growing demand, and increasing innovation across the global automobile market.

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Ferrari Sold Out Until 2028

Luxury sports car manufacturer Ferrari has revealed that its order books are completely filled through 2027, meaning customers placing new orders today are expected to receive their vehicles only in 2028.

The announcement underlines the continued demand for Ferrari’s exclusive lineup despite global economic uncertainties.

The company is currently refreshing its portfolio with new models such as the Ferrari Amalfi, 849 Testarossa, 296 GTB, and 296 GTS, while gradually retiring models including the Roma Spider, 296 GTS, and SF90 XX variants.

Production of the flagship Ferrari F80 is also increasing, while the company has expanded its iconic V12 lineup with the 12Cilindri, 12Cilindri Spider, and the newly introduced 12Cilindri Manuale.

During the first half of 2026, Ferrari delivered 6,802 vehicles worldwide, reflecting continued strong demand in the ultra-luxury segment.

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Maruti Suzuki Hits Record Domestic Sales

Back home, Maruti Suzuki India has achieved its highest-ever monthly domestic sales.

In July 2026, the automaker sold 200,123 vehicles in India, a significant jump from 140,570 units during the same month last year.

The company’s passenger vehicle lineup performed strongly across categories.

Compact and midsize models such as the Baleno, Swift, Dzire, and Ciaz contributed over 90,000 units, while utility vehicles including the Brezza, Grand Vitara, Ertiga, XL6, Jimny, Invicto, Victoris, and eVitara collectively crossed 78,000 units.

Even entry-level cars like the Alto and S-Presso registered healthy year-on-year growth, indicating sustained demand in the affordable segment.

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New Maruti Suzuki Brezza Gets Major Upgrade

Coinciding with its sales milestone, Maruti Suzuki has introduced a significantly updated version of its popular Brezza compact SUV.

The latest iteration brings several noteworthy upgrades, including:

• New 1.0-litre Boosterjet turbo-petrol engine
• Existing 1.5-litre K15C petrol engine option
• 6-speed manual transmission
• 5-star safety rating
• 10.1-inch touchscreen infotainment system
• Alexa integration
• Suzuki Connect connected-car features
• Refreshed cabin design

The new Boosterjet-powered Brezza starts at ₹7.39 lakh (ex-showroom), making it one of the most competitively priced turbocharged SUVs in the segment.

The turbo engine produces 109 horsepower and 170Nm of torque, while Maruti Suzuki claims a fuel efficiency of around 20.47 km/l.

The Brezza has already crossed 15 lakh cumulative sales in India and continues to command around 31% market share in the compact SUV segment.

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Safety Features Receive a Practical Upgrade

Instead of introducing advanced semi-autonomous driving features, Maruti Suzuki has focused on practical driver-assistance technologies.

The updated Brezza includes:

• Blind Spot Monitoring
• Rear Cross Traffic Alert
• Exit Warning System

These systems are designed to alert drivers to potential hazards without taking direct control of the vehicle, reflecting Maruti Suzuki’s emphasis on driver awareness and everyday usability.

ALSO READ : Hyundai Reveals India’s New Car Trend: 57% Buyers Now Choosing Sunroofs as Premium Features Go Mainstream

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Xiaomi Expands Its Electric Vehicle Portfolio

Chinese technology giant Xiaomi continues to strengthen its electric vehicle ambitions with the launch of two new SUVs:

• SkyNomad N90 Max Flagship 7-Seater
• SkyNomad N70 Max AWD

The new models feature premium technology including:

• Voice-controlled smart doors
• AI-powered 360-degree anti-collision system
• Active aerodynamic grille
• Zero-gravity seats
• Snapdragon 8 Gen 3 automotive platform
• Nvidia Thor-U chip delivering 700 TOPS of AI computing performance
• Dual LiDAR sensors and 4D millimetre-wave radar

These features support Xiaomi’s advanced High-Assistance Driving (HAD) system aimed at enhancing both safety and convenience.

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Kunlun Platform Highlights Xiaomi’s Engineering Push

Perhaps the biggest innovation from Xiaomi is its newly developed Kunlun vehicle platform.

Built around a three-axis architecture, the platform focuses on improving cabin space, passenger comfort, and interior flexibility.

The X-axis optimises front-cabin packaging by integrating multiple vehicle systems into a compact layout.

The Y-axis redesign improves third-row seating by reconfiguring the rear suspension, providing more headroom and allowing flexible seat adjustments.

Meanwhile, the Z-axis lowers the cabin floor by redesigning the rear electric drive unit and battery packaging, creating a flatter floor and increasing passenger comfort across all seating rows.

The platform demonstrates Xiaomi’s growing focus on engineering innovation as it seeks to establish itself in the competitive global EV market.

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The Road Ahead

From Ferrari’s record demand to Maruti Suzuki’s impressive domestic performance and Xiaomi’s technological advancements, the global automotive industry continues to witness significant transformation.

Luxury manufacturers are benefiting from strong global demand, Indian automakers are strengthening their dominance with value-driven products, and technology companies are redefining mobility through software and intelligent vehicle platforms.

As the industry moves towards electrification, connected technologies, and smarter driving experiences, these developments underline how competition is intensifying across every segment of the automobile market.