Erling Haaland Turns His Signature Hair Ties Into a Business… Fans Can Now Wear the Striker’s Iconic Look

MANCHESTER: Erling Haaland is making headlines away from the football pitch after turning one of his signature style elements into a business opportunity. The Manchester City and Norway striker has officially entered the entrepreneurial world by launching his own brand of premium hair ties.

Known for his trademark long blonde hair tied neatly during matches, Haaland has made the accessory an integral part of his identity. Now, fans will have the opportunity to recreate the football star’s iconic look through a product inspired by his personal style.

From football icon to entrepreneur

Over the years, many elite athletes have expanded their careers beyond sports by investing in businesses ranging from fashion labels and restaurants to fitness brands. Haaland has now joined that growing list, choosing a product closely linked to his own image rather than entering a conventional business sector.

The hair tie collection reflects the striker’s personal brand, combining practicality with a minimalist design that mirrors his everyday style on and off the pitch.

The move also highlights how modern athletes are increasingly building global brands beyond their sporting achievements, connecting with fans through lifestyle products.

A signature look becomes a brand

Haaland’s tied-back hairstyle has become instantly recognizable throughout his career with Borussia Dortmund, Manchester City, and the Norway national team.

Whether scoring goals in the Premier League or representing his country, the striker is rarely seen without his trademark hairstyle, making the launch feel like a natural extension of his public image.

Marketing experts have often noted that recognizable personal branding plays a major role in an athlete’s commercial success, and Haaland’s latest venture appears to capitalize on that familiarity.

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Growing list of athlete entrepreneurs

The Norwegian forward joins several global sporting stars who have diversified their income through business ventures alongside their playing careers.

Rather than relying solely on endorsement deals, many modern athletes are choosing to develop their own products and brands, allowing them to build long-term businesses that can continue well beyond retirement.

For Haaland, whose commercial appeal continues to grow alongside his football success, the hair tie brand represents another step in establishing himself as both a sporting superstar and a global entrepreneur.

Fans react positively

News of the launch quickly spread across social media, with many fans praising the creativity behind the idea. While some joked that the striker had turned his hairstyle into a business, others appreciated the originality of creating a product so closely associated with his identity.

As Haaland continues to dominate on the football field, his latest off-field move shows that his ambitions extend beyond scoring goals, proving that even a simple accessory can become a successful business idea when backed by one of football’s biggest stars.