Mercedes-AMG Plans massive comeback with 27 new models in 36 months, Eyes BMW M Division’s Dominance

Mercedes-AMG is preparing for one of the most ambitious expansion plans in its history. The high-performance division of Mercedes-Benz is set to launch an astonishing 27 new vehicles over the next 36 months, signaling a major push to strengthen its position in the global performance car market.

The aggressive product strategy comes as AMG looks to close the gap with rival BMW M Division, which has continued to enjoy strong growth and record-breaking sales in recent years.

AMG Targets a New Growth Era

In 2025, Mercedes-AMG delivered approximately 145,000 vehicles worldwide, while BMW’s performance-focused M Division recorded over 213,000 units, extending its streak of annual growth.

To boost its competitiveness, AMG CEO Michael Schiebe recently confirmed that the brand is preparing an unprecedented wave of new products that will significantly expand its portfolio.

The upcoming lineup is expected to include a combination of traditional combustion-engine performance cars, hybrid models, and advanced electric vehicles.

New V8 Models Lead the Charge

Among the first products in the new offensive is the latest Mercedes-AMG GT 4-Door Coupe, while refreshed versions of the GLE 63 and GLS 63 are also expected to play a major role.

Both SUVs will reportedly feature AMG’s new-generation flat-plane-crank V8 engine, a powertrain designed to deliver enhanced performance while complying with evolving emissions regulations.

The company is also developing several highly anticipated performance models that have yet to make their official debut.

Mythos Model and GT Black Series in Development

One of the most talked-about projects is AMG’s upcoming Mythos model, which is expected to be based on the Mercedes-Benz CLE platform.

Industry reports suggest the vehicle could become one of the most extreme road-going AMG cars ever produced, featuring a powerful V8 engine and limited-production exclusivity.

The brand is also reportedly working on:

• A new GT Black Series
• A G63 Convertible
• A six-cylinder C53 performance sedan
• A high-performance electric SUV
• Additional performance-oriented special editions

These vehicles are expected to cater to both traditional AMG enthusiasts and customers transitioning toward electrified mobility.

Fewer Engines, More Focus

Despite expanding its vehicle portfolio, Mercedes-AMG plans to simplify its engine lineup.

The performance division is reportedly reducing its engine offerings from 10 different configurations to just four core powertrains.

The future internal-combustion lineup will primarily revolve around:

• An upgraded inline-six-cylinder engine
• A new-generation V8 engine
• Select electrified powertrains
• Smaller four-cylinder performance units

While some enthusiasts remain skeptical about four-cylinder AMG models, the company appears committed to retaining them as part of its broader strategy.

Performance and Electrification to Coexist

Unlike some manufacturers that have aggressively shifted toward an all-electric future, Mercedes-AMG appears to be pursuing a more balanced approach.

The company is expected to continue investing heavily in internal combustion engines (ICE) while simultaneously expanding its electric vehicle portfolio.

This strategy mirrors the approach taken by BMW, which has successfully maintained strong sales by offering customers multiple powertrain choices rather than forcing a rapid transition to electric-only vehicles.

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Industry analysts believe this flexible approach could help AMG regain customers who were hesitant about abandoning traditional performance engines.

What About the Next E63?

One of the biggest questions among enthusiasts remains the future of the legendary Mercedes-AMG E63.

Although the company has remained silent about the model, reports suggest the next-generation E-Class has already been previewed to select dealers in the United States.

Sources indicate that an electric version could arrive around 2028, followed by a combustion-engine variant a year later.

Many performance car enthusiasts are also hoping AMG introduces a new E63 Wagon, which would compete directly with rivals such as the BMW M5 Touring and the upcoming Audi RS6 Avant.

AMG’s Performance Future Looks Secure

Mercedes-AMG’s renewed focus on powerful six-cylinder and V8 engines comes at a time when stricter European regulations continue to challenge the future of high-performance automobiles.

However, industry experts believe modern engine technologies will allow larger displacement engines to survive well into the 2030s, ensuring that performance enthusiasts still have exciting options available.

With 27 new models, a refreshed engine strategy, and a balanced approach to electrification, Mercedes-AMG appears ready to enter a new chapter—one that could reshape the luxury performance car market over the coming years.