Ferrari’s controversial Luce EV is already sold out for 2026? CEO reveals demand has exceeded expectations despite online backlash

When Ferrari unveiled the Luce, its first-ever fully electric production car, the reaction on social media was swift and deeply divided. While many enthusiasts questioned the Italian marque’s bold new direction, the company now says customer demand tells a very different story.

According to Ferrari, the Luce EV has already achieved its planned sales target for 2026, highlighting strong buyer confidence despite months of online criticism following its global debut.

Ferrari confirms 2026 allocation is nearly full

Speaking while presenting Ferrari’s second-quarter financial results, Chief Executive Officer Benedetto Vigna revealed that customer bookings for the Luce have exceeded the company’s initial expectations.

The luxury automaker is believed to have planned production of fewer than 500 units globally for 2026, and those allocations have reportedly already been spoken for.

Vigna said both long-time Ferrari owners and first-time buyers have placed orders, describing the response as encouraging.

He also dismissed suggestions that Ferrari was relying on aggressive sales strategies to boost bookings.”It’s a product they have to buy if they love it, if they have a genuine interest in it,” Vigna said.

China emerges as a major market

Industry reports suggest that China has become one of the strongest markets for Ferrari’s electric flagship, with some reports indicating that customer demand has already extended into the 2027 production schedule.

However, Vigna maintained that the Luce has attracted balanced demand across multiple global regions rather than relying on a single market.

He noted that while some countries have embraced electric vehicles more rapidly than others, Ferrari has not observed any unusual concentration of orders.

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A bold departure from Ferrari’s traditional design

Designed with input from legendary designer Sir Jony Ive, the Ferrari Luce represents one of the biggest design departures in the company’s history.

Unlike Ferrari’s iconic two-door supercars, the Luce adopts a four-door electric grand tourer layout, combining practicality with high performance.

The car’s minimalist cabin, inspired by Ive’s renowned design philosophy, is also expected to influence the interiors of future Ferrari models.

Performance remains unmistakably Ferrari

Despite being fully electric, the Luce has been engineered to deliver the thrilling performance expected from the iconic Italian brand.

Key specifications include:

• 
  Power: 1,000 hp
• 0-60 mph: Around 2.5 seconds
• Top speed: 193 mph (approximately 311 km/h)
• Driving range: More than 329 miles (around 530 km) on a full charge

The EV uses four electric motors, one powering each wheel, providing all-wheel-drive performance and rapid acceleration.

Ferrari has also confirmed that major components are manufactured in-house, allowing the company to support the vehicle over the long term while helping preserve resale value.

Social media criticism couldn’t slow demand

Although the Luce’s unveiling generated significant criticism online, Ferrari appears unfazed by the backlash.

The model was widely mocked across social media, with users comparing it to everything from household appliances to fictional vehicles. Former Ferrari chairman Luca di Montezemolo also publicly expressed reservations about the car shortly after its launch.

However, the company believes customer interest speaks louder than online commentary.

With production slots filling quickly and demand remaining strong, Ferrari’s first electric vehicle has demonstrated that premium buyers may be more willing to embrace electrification than internet reactions initially suggested.