From Sony Theatre to Redmi Budget Phones: Sony, Xiaomi & Others Drop Big Tech Launches This Week

The tech world rarely slows down—and this week has been no exception. From premium home entertainment systems to budget-friendly smartphones and next-gen audio devices, major brands including Sony, Xiaomi, OnePlus, Realme, and Infinix have rolled out fresh launches aimed at different segments of users.

Here’s a closer look at the biggest tech announcements of the week.

Sony Bravia Theatre Trio: Cinema at Home

Sony has expanded its premium audio ecosystem with the launch of the Bravia Theatre Trio, a wireless home cinema system designed for large-screen television setups.

Priced at ₹2,39,990 in India, the system will be available at a limited-time introductory price of ₹1,69,990, making it slightly more accessible for early buyers. The system is scheduled to go on sale from July 1.

With this launch, Sony continues to strengthen its position in the high-end home entertainment segment, targeting users who want a theatre-like experience without leaving their living rooms.

OnePlus Nord Buds 4: Bigger drivers, stronger ANC

OnePlus has introduced the Nord Buds 4, featuring 12mm titanium-coated drivers and active noise cancellation of up to 52dB.

Priced at ₹3,299, the earbuds are currently available at a launch offer of ₹3,099. They come in two colour options—Stellar Black and Astral Teal—and will be available from June 29 across online and offline platforms.

Redmi 17C: Budget smartphone with solid basics

Xiaomi’s sub-brand Redmi has launched the Redmi 17C, powered by the MediaTek Helio G81 Ultra chipset.

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The phone is priced at around ₹12,000 for the base variant and ₹13,000 for the higher storage model. It is available in Black, Danxia Red, and Sea Breeze Blue.

Positioned in the entry-level segment, the device focuses on everyday performance rather than flagship-level features.

Realme P4x: Big screen, big battery appeal

Realme continues its push in the mid-budget category with the Realme P4x, featuring a 6.8-inch HD+ LCD display and 120Hz refresh rate.

The device runs on Realme UI based on Android 16 and offers 4GB RAM with 256GB storage, priced at MYR 799 in Malaysia. It is available in Rally White and Phantom Blue colour options through major e-commerce platforms.

Infinix Note 60 Pro Pininfarina: Design meets performance

Infinix has partnered with design house Pininfarina for the special edition Note 60 Pro Pininfarina, powered by the Snapdragon 7s Gen 4 chipset.

Priced at ₹37,999 in India, the smartphone combines performance hardware with a design-focused approach. The first sale is scheduled for June 29 at noon.

Final Word

This week’s launches show a clear pattern: brands are targeting highly specific audiences—whether it’s premium home cinema enthusiasts, budget smartphone buyers, or design-conscious tech users.

From Sony’s luxury entertainment push to Redmi’s affordability strategy, the competition across categories continues to intensify.